MARCA BY BOLOGNAFIERE & ADM 2027

WHERE PRIVATE LABEL LEADERS CONNECT.

FROM INDIA TO THE PRIVATE LABEL MARKET.

TRADE SHOW: 13–14 JANUARY 2027
PREVIEW: INTERNATIONAL BUYERS PREVIEW / 12 JANUARY
PLACE: BOLOGNA, ITALY

Meet retailers, buyers and category managers in Bologna with BFIndia coordinating your space, stand and local support.

REQUEST SPACE FOR MARCA OFFICIAL MARCA WEBSITE

WHY MARCA

THE RETAILERS ARE NOT ONLY VISITING. THEY ARE EXHIBITING.

MARCA is the only private-label event in Italy where leading retailers are exhibitors. Producers and co-packers can present samples, compare formats and packaging, and discuss manufacturing capabilities directly with buyers and category managers. Each exhibitor develops its own commercial relationships and follow-up.

EXHIBITOR CLASSIFICATION / 01–08

FOOD PRODUCERS
NON-FOOD MANUFACTURERS
CO-PACKERS
PACKAGING
INGREDIENTS
LOGISTICS
TECHNOLOGY
SERVICES

THE PRIVATE LABEL ECOSYSTEM

FROM PRODUCT TO SHELF. FROM IDEA TO SCALE.

Four connected dimensions bring finished products, fresh produce and the upstream supply chain into one commercial environment.

Food products are presented for professional tasting at a MARCA 2026 exhibition stand.

01 / CORE MARKET

MARCA FOOD

Private-label food production across a broad range of categories, bringing national and international product capability into direct view for the retail market.

Home and personal-care products displayed within a branded non-food exhibition stand at MARCA 2026.

02 / GROWTH MARKET

MARCA NON-FOOD

Home care, personal care and premium private-label development, presented in the professional context of organised retail and evolving consumer needs.

03 / FRESH FORMAT

MARCA FRESH

A format dedicated to fruit and vegetables, with attention to quality, retail strategy, product innovation and packaging for the fresh-produce sector.

04 / UPSTREAM

MARCA TECH

Packaging, logistics, raw materials, ingredients, technology and services for a more efficient, innovative and increasingly sustainable private-label supply chain.

INNOVATION OBSERVATORY

MARCA TREND

01
RETAIL PRODUCTS & PACKAGING
Retailer showcases bring new private-label products, formats and packaging into one setting for professional review.
02
MARCA AWARDS
The official awards recognise product innovation and the quality of co-packer profiles; 2027 categories and results remain edition-specific.

EXPLORE MARCA TREND

Rows of packaged private-label products and information cards form an innovation display at MARCA 2026. — PRODUCT INDEX / MARCA TREND 2026

INTERNATIONAL BUYERS PREVIEW

MEET BEFORE THE FAIR OPENS.

On 12 January, exhibitors and selected international buyers meet at the exhibition centre for dedicated B2B meetings, arranged through the official matchmaking platform.